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| Front of publication, folded, 150 x 150mm. The quote running through the centre is actually printed on the reverse of the publication but is visible due to the folding technique used. |
Martina McDonald is a visual artist from Co. Kildare. She asked me to design a publication for her first solo exhibition "The Still Breath of Adventure" which is currently on display in the Riverbank Arts Centre, Newbridge, Co. Kildare. The exhibition was enabled by the 2010 Emerging Artist Solo Exhibition Bursary Award from Kildare County Council.
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| Reverse of publication, folded. |
As you can see in the photos below, the folding structure of the publication allows the viewer to see a key quote from the essay concealed within. It opens to display the artist biography and artist statement, and when fully unfolded reveals the essay on the reverse. The images used in the publication are a selection of photographic pieces from the exhibition.
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| Inner Pages with Artist Statement and Bio, turn it over before... |
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| ...unfolding... |
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| ...to reveal the essay within. Tah-dah! |
The publication was printed by Impress Printing on 120gsm uncoated stock. Final trim size (unfolded) is 300 x 290mm and final folded size is 150 x 150mm.
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| Folding Diagram |
I've attached a folding diagram so you can see what I was doing, as I'm not sure if it's entirely clear from the photos. When I was designing it I printed loads of miniature size mock-ups as my biggest fear was if I got the fold wrong the quote wouldn't be centered and at worst would be partially obscured. Disaster! I was also careful to adjust the word spacing so that the centre fold of the piece ran along the space between two words of the quote, rather than dividing a word. When the publications arrived I was relieved to find the testing had paid off and the folds worked out perfectly, hurray!
Martina's exhibition will run in the Riverbank Arts Centre until the 15th February.
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